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By Q2 2015, that number bumped up to four billion, and by the Q4 2015 earnings call, that number exploded to more than 8 billion Snapchat video ads deliver over 2X the lift in purchase intent compared to TV, YouTube, Instagram, and Facebook video ads (MediaScience, 2016) Takeaways: It’s no secret that I’m OBSESSED with social media marketing, but social video marketing is really where the money is. Our sales pages now look and read incredibly well and sales have improved because of it.
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