The world of advanced advertising continues to evolve and we’re seeing the worlds of TV and digital video rapidly converging. Video Marketing Statistics By 2019, video will account for 80% of global internet traffic, and 85% in the US (Cisco) Two-thirds of marketers and agency executives see video as the next trend in content marketing (iab) 52% of marketers believe that video is effective for brand awareness 82% of of B2C businesses report that video has become their most popular content marketing tactic (Content Marketing Institute) 43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (Buffer) 48% of marketers plan to add YouTube to their content strategy in the next year (HubSpot) Marketers who use video grow revenue 49% faster than non-video users (VidYard) 44% of SMB owners and marketers plan to spend money to promote their video content on Facebook in 2017 (Animoto) Companies which use videos in their marketing grow revenue 49% faster year-on-year than those which don’t (Aberdeen Group, 2015) 73% of B2B marketers say that video positively impacts marketing ROI Companies which use videos in their marketing enjoy 27% higher CTR and 34% higher web conversion rates than those which don’t Takeaways: The biggest obstacle for marketers to add video marketing is getting started. Adam Weber: I would say the way that our video strategy comes to life involves three teams.
Please click the image to see the full SEO Infographic. Improving your sales letter is an ongoing task that leads to greater profits.
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